The music and video streaming industry is experiencing a wave of price hikes as companies seek profitability. Spotify ($SPOT) is increasing its subscription prices for the second time in a year, amidst competition from giants like Apple ($AAPL) and Amazon ($AMZN). Meanwhile, Warner Bros. Discovery's streaming service, Max, has also announced a price increase, effective immediately, coinciding with the release of 'House of the Dragon' Season 2. Additionally, Amazon-owned Twitch is raising the price of its tier 1 subscription in the U.S. from $4.99 to $5.99. These changes reflect a broader trend of rising costs across streaming platforms, with users showing greater loyalty to audio services compared to video services.