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The TV upfronts in 2024 showcased a significant shift towards ad-supported streaming, emphasizing mass-market reach over demographics. Networks and streamers utilized celebrities and athletes to attract ad buys, marking a pivotal moment in the convergence of streaming and linear TV.
As TV audiences get older, media executives are focusing more on the mass-market reach of TV, and playing down the importance of age for advertisers (Wall Street Journal) https://t.co/MSvyElqQDY https://t.co/UtZqk0Yw6f
Breaking Down Upfronts: How Networks and Streamers Used A-Listers, Athletes and 'Texas Hold 'Em' to Entice Ad Buys https://t.co/ntXGqwaaWV
VOICE | "This year’s upfronts have made clear that the years-long convergence of streaming and linear TV has reached a tipping point," writes Kevin Krim. https://t.co/nYoB5EPOuc