Warner Bros. Discovery is set to launch its streaming platform Max in Europe on May 21, starting in 9 countries. The platform will offer a basic ad plan and a sports add-on. Various European series and originals, such as 'The Lost Station Girls' and 'Malditos,' will be featured on the service. Industry executives at Series Mania discussed the changing landscape due to streaming, with Sony and Disney unveiling their strategies for scripted TV. France Televisions President called for a shared streaming service, while Bell Media and TF1 announced plans for content expansion and international streaming service launch.