Arbitrum and Kaito have jointly launched the 'Yapper Leaderboard,' a new rewards campaign aimed at incentivizing user engagement within the Arbitrum ecosystem. Over the next three months, 400,000 ARB tokens, valued at approximately $160,000, will be distributed to the top participants, known as 'yappers,' based on their activity and content creation related to Arbitrum on the Kaito platform. The campaign is structured to reward the top 50 yappers each month, with around $54,000 in ARB allocated monthly. The initiative is designed to encourage users to discuss and promote various Arbitrum-based applications, including DeFi, gaming, and cultural projects. Notable projects mentioned include Pirate Nation and gTrade, and a Top 20 yappers list has been published. Arbitrum is currently Ethereum's number one layer-2 (L2) solution, and the campaign highlights the ongoing InfoFi supercycle and the integration of bluechip blockchains on Kaito. The 'Arbitrum Everywhere' vision underpins the campaign, aiming to expand the platform's reach and user base.