Arbitrum has launched a new marketing campaign, including a promotional video that has drawn attention for its quality and relevance. The video features participants from the crypto community and highlights the platform's recent activities. Portal has integrated with Arbitrum, enabling applications to connect directly to the network and providing Arbitrum builders with access to over $65 billion in liquidity across 19 other chains, both EVM and SVM. Arbitrum currently reports more than 325,000 users, over $14 billion in total value locked, and $3 billion in stablecoins. Recent developments in the Arbitrum ecosystem include live 'yapping' on KaitoAI and new or growing projects such as Ostium Labs, PlanetX, Proof of Play, Raijin, XAI, and Nexus. Entities like OffchainLabs, Azuki, and EntropyAdvisors are also involved in the marketing efforts.