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Amazon's first upfront presentation showcased its push beyond digital ads into traditional media, impressing advertisers with a global ad-supported reach of 200m and 150m in the US. The debut featured showbiz glamor and new programming.
At its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some interpret as an effort to shore up its inventory supply challenges. https://t.co/MhZEv6dhJz
Amazon made its debut Upfronts pitch on May 14, competing with major media networks and highlighting its push beyond digital ads and into traditional media (@annierpalmer / CNBC) https://t.co/GJdhtj9o8u https://t.co/lJ2gu8I7BO
Amazon made its debut pitch at the Upfronts annual ad sales event on May 14, competing with major media networks and highlighting its push beyond digital ads (@annierpalmer / CNBC) https://t.co/FUoARHELjn 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/bV6NsGVQEu
