Amazon's 10th Prime Day event is scheduled for July 16-17, offering exclusive deals for Prime members. Early deals are already available, with significant discounts on tech products such as Apple AirPods, LG and Samsung TVs, and gaming accessories. Amazon has also introduced an AI shopping assistant to help customers navigate the sale. Competitors like Best Buy and Walmart are launching their own sales events, including Best Buy's 'Black Friday in July' with discounts on Apple products. Prime Day promises millions of deals across various categories, from electronics to home essentials.