Despite a contraction in the US smartphone market by 10% and a January slump, Apple's iPhone continues to lead in sales, demonstrating resilience in a declining market. According to Counterpoint Research, Apple has managed to grow its market share, with significant interest observed in the iPhone 15 as well as older models such as the iPhone 11 and 12. In addition to its success in the US, where iPhone tops smartphone sales with a +0.6% pre-market increase, Apple's iPhone revenue in India saw a remarkable growth of 42% year-over-year in 2023. Morgan Stanley highlighted that Apple shipped 9.2 million iPhone units in India in 2023, making it Apple's fifth-largest market. The average selling price (ASP) of iPhones in India also grew by 2% year-over-year to $940, slightly exceeding expectations.