The state of Colorado has implemented a global opt-out mechanism requirement to protect consumer data, preventing companies from selling personal information without consent. This new regulation, effective July 8, aims to enhance privacy protection for residents. Similarly, California has initiated the process to formalize rules for data brokers under a new state law, which imposes significant data deletion and disclosure obligations. These laws empower both states to take legal action against companies that fail to comply with opt-out requests from consumers. The measures come amid concerns over deceptive design patterns on websites and apps that complicate privacy protection.