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Fast food chains like McDonald's and Wendy's are facing challenges as consumers find their offerings too expensive. Wendy's has introduced a $3 breakfast meal to attract customers amidst rising prices. Companies like McDonald's, Wendy's, and Target have resorted to price cuts to combat the issue. Share prices of these chains have declined as lower-income households prefer eating at home for better value.
McDonald's, Wendy's and Burger King-owner have all seen their share prices fall this year. Randy Watts from O'Neil Global Advisors believes this is a result of lower-income households opting to eat at home more and that these legacy chains need to improve their value propositions https://t.co/GJFB9ufkgF
Wendy’s is enticing its customers with a new deal amid increased prices at fast food chains. https://t.co/gsICC3wgFf
More meal deals are coming to fast food restaurants as rising prices have proven tough for customers to swallow. https://t.co/KcqheQgejn
