Alcohol consumption in the United States has declined to a record low, with only 54% of adults reporting that they drink alcohol, according to a recent Gallup poll. This marks the lowest level in at least 90 years. The decline is particularly notable among Generation Z, with 60% of this demographic preferring non-alcoholic beverages in social settings. The shift is attributed to growing health concerns, as a majority of Americans now believe that even moderate alcohol consumption poses health risks. Negative perceptions of alcohol have increased across all age groups, although older generations are less likely to adopt these views. The decrease in drinking is also influencing other sectors, including travel. Major alcohol producers are facing challenges as consumer behavior changes.