Goldman Sachs has decided to exit the robo-investing market by offloading its Marcus robo-advisor customers to Betterment. This strategic move comes after Goldman Sachs concluded that the fees generated from the robo-advisory business were not attractive enough to sustain the operation. A representative from Goldman Sachs acknowledged the challenges faced in the sector, stating, 'We thought we could be competitive. I think we learned it's a lot harder than we thought it was.'