Google is facing an investigation by Italy's antitrust watchdog over concerns of misleading and aggressive commercial practices related to its data usage policies. The Italian Competition Authority has launched proceedings against Google and its parent company, Alphabet, citing that the tech giant is not fully transparent about how it collects and uses personal data for advertising purposes. The investigation focuses on Google's practices of obtaining user consent and linking user activities across its services like Search, YouTube, Maps, and Chrome for ad profiling.