The World Health Organization (WHO) has launched the '3 by 35' initiative, urging countries worldwide to increase taxes on tobacco, alcohol, and sugary drinks by at least 50% by 2035. This global tax proposal aims to reduce the consumption of these harmful products, which contribute to chronic diseases such as diabetes, heart disease, and certain cancers. WHO projects that the measure could prevent up to 50 million premature deaths over the next 50 years and generate approximately $1 trillion in revenue to support health and development programs. The organization emphasizes that taxing these products, rather than people, is one of the most effective tools governments have to improve public health outcomes and fund healthcare systems amid shrinking development aid and rising public debt. The initiative has received widespread attention and support as a strategy to tackle chronic public health problems globally.