The World Health Organization (WHO) has launched a global initiative called '3 by 35' urging countries to increase taxes on tobacco, alcohol, and sugary drinks by at least 50% by the year 2035. This measure aims to reduce the consumption of these harmful products, which contribute to chronic diseases such as diabetes, heart disease, and certain cancers. The WHO estimates that this tax increase could prevent up to 50 million premature deaths over the next 50 years and generate approximately $1 trillion in revenue to fund health systems and development aid amid shrinking resources and rising public debt. The organization emphasizes that taxing harmful products rather than people is a highly effective tool to improve public health outcomes and reduce healthcare costs globally. The initiative has received widespread international attention and support as a strategy to tackle chronic public health problems and boost government revenues.