The World Health Organization (WHO) has launched the '3 by 35' initiative, urging countries worldwide to increase taxes on tobacco, alcohol, and sugary drinks by at least 50% by the year 2035. This global push aims to reduce the consumption of these harmful products, which contribute to chronic diseases such as diabetes, heart disease, cancers, and obesity. The WHO highlights that such taxation is one of the most effective tools to prevent millions of premature deaths and reduce health care costs. Additionally, the initiative is projected to raise approximately $1 trillion over the next decade, providing critical funding for health and development programs amid shrinking development aid and rising public debt. The organization emphasizes taxing harmful products rather than people and encourages governments to adopt these measures to save an estimated 50 million lives over the next 50 years. The call has been supported internationally, with experts and researchers advocating for higher taxes as a means to curb consumption and generate revenue to address the negative health impacts associated with tobacco, alcohol, and sugary beverages.