Mars, the family-owned food giant known for its candy brands such as Snickers and M&M's, is in advanced talks to acquire Kellanova, a leading snack company. Kellanova, which was spun off from Kellogg Co., produces popular snacks including Cheez-It, Pringles, and Eggo. The potential acquisition, valued at approximately $22 billion, could be one of the largest deals in the consumer industry this year, with some estimates placing Kellanova's valuation close to $30 billion. Following a Reuters report of the acquisition talks, Kellanova's shares surged by more than 16% in pre-market trading.