Needham has raised its price target for Amazon.com Inc. (AMZN) to $210 from $205, citing the company's Twitch platform as a significant asset valued at $46 billion. The investment firm highlighted Amazon's transformation into a services company with expanding margins and potential growth driven by generative AI. Analysts believe that Twitch represents a hidden gem that could bolster Amazon's revenue, reinforcing the company's strong track record in building large-scale services. Additionally, JPMorgan noted solid underlying trends for Amazon, along with elevated expectations and valuations as the company approaches its second-quarter earnings report. Mizuho also reiterated Amazon as a top pick, indicating that advertising metrics are outperforming expectations, which suggests resilience in its e-commerce segment ahead of the upcoming earnings announcement.