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DeepNewz, mobile.
People-sourced. AI-powered. Unbiased News.
Everything ends up being an ad network, example 12292: "PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers" Payments company hires Uber’s former head of advertising to run a new ad division Your cute Venmo emoji data will now be used for targeting lol.
Exclusive: PayPal knows what you buy, and it wants to use that data to sell ads https://t.co/AAsKR7AAxo https://t.co/AAsKR7AAxo
$PYPL launching an ads business where it leverages users' data to make targeted offers. (WSJ article h/t @EricJhonsa). Anyone have any thoughts on why they didn't do this before? Former head of Uber Ads will lead it. Reminds me a lot of $CDLX without the bank real estate…
PayPal Holdings Inc. is planning to launch an advertising business leveraging the data of its over 400 million users. The company aims to boost growth by creating an ad sales business using shopper data and tracking purchases. PayPal has hired Mark Grether, former head of Uber's advertising unit, to lead this new venture as Senior Vice President and General Manager of PayPal Ads. This move is part of PayPal's broader turnaround plan and will include AI-powered personalized promotions targeting millions of PayPal and Venmo users. PayPal's stock rose 2.43% following the announcement, according to the Wall Street Journal.
