TikTok is currently facing significant challenges in the United States, including a potential sale and stagnating user growth. The platform, valued at an estimated $100B with its algorithm and $40B without, is under scrutiny from Congress and is experiencing a slowdown in U.S. business momentum. Despite still attracting new users, the number of users leaving the platform has increased, leading to stalled growth. Furthermore, TikTok remains unprofitable, raising concerns about its financial sustainability. Amidst these challenges, investor groups led by Steven Mnuchin are considering a bid for TikTok's U.S. operations, excluding the algorithm. This situation has prompted discussions about the platform's future and the strategic moves it might need to make to regain its growth trajectory.