UFC CEO Dana White has indicated that the organization’s upcoming broadcast rights negotiations may result in a deal that allows the UFC to be featured on multiple streaming platforms. This potential shift mirrors the current broadcasting strategies of major sports leagues like the NBA and NFL. White emphasized the significance of the forthcoming rights deal, suggesting it could be a transformative moment for the UFC. Endeavor, the parent company of UFC, is reportedly focused on maximizing financial returns from this deal, further underscoring the importance of exploring multi-platform broadcasting options.