WNBA players publicly protested during the 2025 All-Star weekend by wearing shirts that read "Pay Us What You Owe Us," highlighting their demands for higher compensation amid ongoing financial challenges in the league. The WNBA has operated at a loss since its inception in 1996, with recent estimates indicating annual losses of approximately $50 million to $55 million. With 144 players in the league, this translates to an average loss of around $347,222 per player annually. The league relies on financial support from the NBA and has never been profitable. Current salary structures include a minimum of $70,000 and a maximum of $1 million per player, with each team limited to a $3 million annual salary cap. Proposals to improve player compensation include revenue sharing from merchandise sales, bonuses tied to viewership and attendance, and adjustments to pay scales. However, critics question the feasibility of increased salaries given the league's financial deficits and emphasize the need for greater fan engagement and ticket sales to boost revenue.
Nothing would do more to raise WNBA salaries than if all these progressives upset about how little the players earn stopped merely complaining about it on social media and actually went out and bought tickets to a game. https://t.co/9NLXcSJHyW
The players at the 2025 WNBA All-Star Game delivered a very public, black and white message on the court Saturday: "Pay Us What You Owe Us." Here's what you need to know about their fight for equal pay. https://t.co/bWBcn2eL8r
If Sophie’s jersey sells 1K units at $120, and the league adds 50% of licensing rev to the players’ fund, every player in the league ends up with $42 total. An insignificant amount when spread league-wide. Maybe give Sophie the whole $6K - but the PA would never agree to that. https://t.co/kfOezQIWLI