Meta Platforms is facing renewed scrutiny from the European Union over its pay-or-consent advertising model. Despite a €200 million ($232 million) fine imposed for breaching the EU's Digital Markets Act, Meta has not made sufficient changes to comply with the antitrust order issued in April. The European Commission has indicated that the social media giant's proposed adjustments to the model are limited and may not meet regulatory requirements. As a result, Meta could face daily fines if it fails to bring its pay-or-consent model into compliance in the coming weeks. Sources report that Meta is unlikely to propose further modifications to the model, increasing the risk of fresh antitrust charges and regulatory actions. The ongoing dispute highlights the EU's intensified efforts to enforce digital market regulations on major technology companies.
Meta faces new EU tech antitrust clash after €200 mln fine. $META
Meta is headed for another clash with the EU after a €200 million ($232 million) fine failed to bring Facebook and Instagram into compliance with a tough new digital law https://t.co/wROS9EIfE2
The EU just hit $META with a €200 million fine and says Meta still hasn’t fixed its “pay-or-consent” ad model. - BBG