Meta Platforms is unlikely to offer any further concessions to the European Commission over its “pay-or-consent” advertising model, according to people familiar with the matter cited by Reuters on 11 July. The stance sets the owner of Facebook and Instagram on a collision course with EU regulators, who last month warned that only limited tweaks submitted by the company might not satisfy an April antitrust order issued under the Digital Markets Act. The Commission fined Meta €200 million in April for operating the model—which lets users pay to avoid targeted ads or consent to data tracking—between November 2023 and November 2024. On 27 June the EU executive reminded the company that continued non-compliance could trigger daily penalties of up to 5 percent of Meta’s average worldwide turnover. Sources now expect the Commission to file fresh charges within weeks, followed quickly by periodic fines if Meta does not revise its approach. Meta reiterated that it believes its service already exceeds DMA requirements and accused Brussels of discriminating against the company; the Commission declined to comment. Meta shares fell about 1.7 percent after the Reuters report.