Cryptocurrency exchange Gemini has moved ahead of larger rival Coinbase in the finance category of Apple’s U.S. iOS App Store, rising to the No. 16 position while Coinbase slipped to No. 20, according to App Store ranking data on 26 August. The jump follows Gemini’s launch this week of an XRP-branded Mastercard that offers cash-back rewards paid in the XRP token. The new card appears to have driven a surge in downloads that lifted the exchange above Coinbase, which typically dominates mobile traffic among U.S. crypto platforms. While App Store standings fluctuate, the shift underscores intensifying competition among U.S. crypto exchanges for retail users at a time when trading volumes remain subdued and firms are looking to differentiate through new payment products and loyalty programs.