Trump Media & Technology Group (TMTG), the company behind President Donald Trump's social media platform Truth Social, has announced its expansion into the financial services sector with the launch of a new fintech brand called Truth.Fi. The initiative aims to protect American patriots from censorship, de-banking, and other threats from Big Tech and progressive corporations. TMTG plans to invest up to $250 million of its cash reserves, which exceeded $700 million as of December 31, 2024, into various financial instruments including exchange-traded funds (ETFs) and cryptocurrencies such as Bitcoin. The investments will be managed by Charles Schwab. Devin Nunes, CEO and chairman of TMTG, stated that the development of America First investment vehicles is a step towards creating a robust ecosystem for American patriots. The launch of Truth.Fi is planned for 2025, pending necessary regulatory approvals.