World Breastfeeding Week 2025, observed globally in early August, emphasizes the importance of breastfeeding for infant health, growth, and brain development. Leading health organizations such as UNICEF and the World Health Organization (WHO) advocate for exclusive breastfeeding from birth for six months and continued breastfeeding for two years or more. Breastfeeding is recognized as providing optimal nutrition and acting as a baby’s first vaccine. However, many mothers face challenges, including insufficient workplace support, lack of skilled counselling, and inadequate maternity leave policies. WHO recommends paid maternity leave of six months or more and breastfeeding-friendly workplaces to support nursing mothers. UNICEF highlights that only $5 per birth is needed to meet global breastfeeding targets, yet funding remains limited. The organizations call for investment in healthcare systems and training for healthcare workers to provide effective breastfeeding support. Progress has been made worldwide, with exclusive breastfeeding rates for infants under six months increasing from 37% in 2012 to 48% in 2024. The campaign also stresses that breastfeeding is a shared responsibility involving families, workplaces, and communities. In Kenya, exclusive breastfeeding rates stand at 61% for the first six months, with ongoing efforts to raise awareness about breastfeeding benefits, including reduced breast cancer risk for mothers and the critical role of colostrum in building infant immunity. The week features discussions and programs promoting sustainable support systems for breastfeeding mothers.