As the film industry gathers for CinemaCon in Las Vegas, the box office slump continues to challenge local theaters. Cinema United, formerly known as NATO, is advocating for a minimum 45-day theatrical window before films are released on streaming platforms. Michael O'Leary, CEO of Cinema United, emphasized the need for this baseline to ensure the sustainability of the moviegoing experience and to support smaller and medium-budget films. In Hong Kong, the cinema sector faces its own challenges with the closure of Golden Harvest's Whampoa branch on April 10 due to the expiry of tenancy. This closure is part of a broader trend, with nine cinemas shutting down last year amidst declining box office receipts. Despite some local box office successes, the overall industry struggles to recover to pre-pandemic levels. Amid these challenges, industry leaders are exploring strategies to revive moviegoing. Fandango CEO Will McIntosh suggests that theaters should leverage technology for ticketing, loyalty programs, and concessions pre-ordering. Additionally, the entry of Amazon MGM into theatrical distribution is seen as a potential boost for the industry, with plans to release at least 12 films per year in theaters.