Aadit Palicha, cofounder and CEO of Zepto, the fastest growing unicorn startup in India, has expressed a cautious view on the company's success, stating that Zepto has not yet won until it can compete with global leaders such as Amazon, DoorDash, and Mercado Libre. Palicha emphasized the importance of winning consumer trust as the key to scaling the business. At 22 years old, he highlighted a prevailing lack of ambition among Indian startup founders, who often celebrate early traction rather than striving for category-defining outcomes. He called for a shift in mindset to unlock the full potential of startups in India, one of the world's fastest-growing markets. Meanwhile, Amazon has entered India’s $7.1 billion quick-commerce sector with its Amazon Now service, marking a strategic, albeit late, move to compete against established players like Zepto, Blinkit, and Instamart. Amazon is leveraging its infrastructure, technology, and brand power to make inroads in this competitive market. Palicha also praised Indian engineering talent, noting that despite interviewing American engineers, he found strong capabilities within India. His early entrepreneurial journey included joining Y Combinator at 17 and working closely with YC partners to develop Zepto's initial platform.