The California entertainment industry is facing challenges as it seeks solutions to a production exodus, which actor Rob Lowe has described as 'criminal.' A recent report highlights that employment and production levels in Hollywood remain below pre-pandemic peaks, indicating a potential shift to a 'new normal.' Job losses in Hollywood, exacerbated by strikes in 2023, have left many industry workers unemployed for extended periods. In India, the media and entertainment sector generated approximately ₹2.5 trillion in revenue in 2024, growing at a modest rate of 3.3%, down from 8.3% in 2023. Digital platforms are becoming increasingly important, with Netflix and WWE planning to leverage India's passion for drama to drive growth. WWE content is set to debut on Netflix in India on April 1, aiming to expand its audience amid rising competition. However, the entertainment sector is also experiencing a slowdown in animation and visual effects, which is impacting overall growth.