The Securities and Exchange Board of India (SEBI) has introduced several new regulations aimed at enhancing investor protection and improving the mutual fund landscape. A key proposal includes a new service platform designed to assist investors in locating forgotten investments and addressing issues related to non-KYC compliant folios. Additionally, SEBI has established timelines for the deployment of funds from New Fund Offers (NFOs) and allowed investors to exit without incurring exit loads if their funds are not deployed in a timely manner. The new regulations also ease rules concerning alignment of interests for Asset Management Company (AMC) employees and target specialized investment funds (SIFs) at wealthy investors with a high-risk appetite. These measures are part of SEBI's ongoing efforts to curb mis-selling in the mutual fund sector.