The Supreme Court has initiated a crackdown on misleading advertisements, directing state governments and union territories to establish grievance redressal mechanisms. This directive follows concerns about the societal harm caused by deceptive advertising practices. The court has set a two-month deadline for states to implement these systems and has warned of strict actions against non-compliance. Additionally, the Competition Commission of India (CCI) is investigating industry bodies for potential cartelization related to advertisements. The Supreme Court's actions underscore the increasing scrutiny on misleading ads, particularly in the medical sector, where the court has emphasized the need for protective measures for the public.