The Telecom Regulatory Authority of India (TRAI) has released a consultation paper addressing the issue of unsolicited commercial communications. This move aims to protect consumers from unwanted promotional calls and messages while allowing businesses to send targeted communications to customers who have consented. TRAI Chairman Anil Kumar Lahoti emphasized the need for a joint effort to tackle spam messages and calls. The authority has convened a meeting of the Joint Committee of Regulators to strengthen measures against spam and telecom fraud. The consultation paper seeks public input to enhance regulations against unregistered telemarketers, as the regulator faces challenges with a surge in fraudulent and spam communications. Additionally, a new directive by TRAI may block OTPs from banks and other services starting next month.