In 2024, impersonation remains the leading phishing tactic, with scams increasingly utilizing advanced technologies such as artificial intelligence. Reports indicate that 'pig butchering' romance scams are particularly prevalent in California, siphoning millions from victims annually. Additionally, AI-driven scams are becoming more sophisticated, with deepfake technology affecting 29% of New Zealanders. As Election Day approaches, concerns are rising about misinformation campaigns targeting voters, including text scams that exploit registration anxieties. The rise of these scams highlights the urgent need for consumer protection measures in the digital age.