Recent data leaks have increased the sophistication and personalization of financial scams, making them more challenging to detect and avoid. Authorities and experts, including a director at Chase, have warned consumers to be vigilant, especially regarding travel scams that often present deals that appear too good to be true. Google has updated its scam advisory to help users stay informed about the evolving tactics used by scammers. The rise in personalized scams underscores the growing threat posed by the misuse of leaked personal data.