The Imperial Household Agency of Japan has expanded the content of its official Instagram account starting in August 2025 to include activities and photos of other imperial families beyond the Emperor and Empress. This expansion now features the Akishino, Hitachi, Mikasa, and Takamatsu Imperial families, including the Akishino family and Princess Aiko. Posts about these families' public duties and personal activities are planned to be shared approximately once a month, often in the form of summary images. The Agency aims to accurately convey the significance of the imperial families' roles and personalities, reaching a broader audience including younger generations through enhanced social media engagement.