The International Tokyo Toy Show 2025 opened on August 28 in Japan, featuring around 210 exhibitors and approximately 35,000 new toys from over 200 companies worldwide. The event highlights the evolution of toys with advanced technology, including AI-powered robots and digital camera toys, appealing to both children and adults. Notably, the domestic toy market in Japan has surpassed 1 trillion yen despite the country's declining birthrate, driven largely by the growing "kidult" segment—adults who continue to engage with toys. Chinese companies have made a strong presence at the show, representing about 80% of the 92 overseas exhibitors, with innovative AI toys such as the "Pocket Pal" that can converse in Japanese and Chinese. Classic toys like the latest version of "Tamagotchi" and Tomica vehicles also drew attention, reflecting a trend of updating nostalgic products for multiple generations. Industry leaders, including Takara Tomy’s president, emphasize the sustained demand for toys that encourage social interaction in the smartphone era. The show is open to the public over the weekend, showcasing a diverse range of products aimed at both children and adult consumers.