Toyota Motor Corp. will raise the sticker prices of several models it sells in the United States by an average of about $270, or roughly ¥40,000, starting 1 July. Lexus-branded vehicles will rise by about $208 on average. The company said the adjustment is part of its regular annual review, reflecting higher input costs and competitive conditions. The move marks a shift after Japanese carmakers spent months absorbing the 25 percent U.S. tariff on imported automobiles and parts imposed earlier this year. While Toyota did not explicitly link the increases to the levy, analysts said the industry’s scope for discounting has narrowed as the weak yen and higher logistics costs squeeze margins. Government data released this week underscore the pressure. Japan’s exports fell 0.5 percent in June from a year earlier, missing forecasts of a modest rise, while U.S.–bound shipments slumped 11.4 percent. The value of automobile exports to the United States tumbled 26.7 percent even as volumes rose, indicating producers had been cutting prices to stay competitive. Japan nevertheless posted a ¥153.1 billion trade surplus for the month, but economists warn the tariff impact is set to intensify unless a bilateral deal is reached.