Ford Motor Co. warned that U.S. trade tariffs are battering its finances more severely than anticipated, saying duties on imported vehicles, steel and aluminum will reduce 2025 earnings by about $2 billion. The company now expects profit to fall as much as 36% this year, compared with the decline it had previously projected, sending the shares down roughly 3% in late trading. The Dearborn, Michigan-based automaker absorbed an $800 million tariff charge in the second quarter, swinging to a net loss of about $36 million. Ford also trimmed its full-year earnings outlook, citing sustained higher levies on parts from Mexico and Canada as well as metals costs. Management said it is in daily discussions with the White House in hopes of easing some of the burden. Chief Executive Officer Jim Farley sought to shift attention to the company’s longer-term strategy, saying Ford will detail a new, low-cost electric-vehicle platform at an Aug. 11 event in Kentucky. Farley described the forthcoming plan as a “Model T moment” designed to counter aggressively priced models from Chinese rivals Geely and BYD and restore momentum to Ford’s money-losing EV business.
Ford’s planning a ‘Model T moment’ for EVs on August 11th https://t.co/k1mV3m478D
Ford, the 122-year-old auto pioneer, wants to refocus investors on its future as it struggles with recalls and absorbing tariffs, @liamdenning says https://t.co/bTr3baVcvV
Ford, the 122-year-old auto pioneer, wants to refocus investors on its future as it struggles with recalls and absorbing tariffs, @liamdenning says (via @opinion) https://t.co/4WR1H5pFXm