The hashtag #WeAreAllKikuyus has trended globally as Kenyans united online to reject tribal profiling following the Saba Saba protests. The movement gained traction with over 100,000 tweets within a short period, encouraging people from various ethnic backgrounds to identify as Kikuyu, a major ethnic group in Kenya. Prominent figures, including Cyprian Nyakundi Kibiru from Nyeri and politician Martha Karua, participated by adopting Kikuyu names and promoting the message of ethnic equality. The campaign also emphasized opposition to tribalism and bigotry, with calls for unity under slogans such as #WeAreAllKalenjins, #WeAreAllSomalis, #WeAreAllLuo, and #WeAreAllKenyan. Media outlets like NTV Kenya and Citizen TV highlighted the online movement as a response to perceived ethnic profiling, with Deputy President Rigathi Gachagua publicly claiming that the Kikuyu community was being profiled. The hashtag was widely used across platforms including Twitter and TikTok, reflecting a broad-based digital effort to counter ethnic divisions in Kenya.