The rights to the Fyre Festival brand, including its intellectual property, trademarks, and social media assets, were sold on eBay for $245,300. This sale represents just 0.9% of the $26 million that Fyre Festival founder Billy McFarland was ordered to pay to fraud victims following the disastrous 2017 event. McFarland, who served a prison sentence and spent seven years attempting to revive the brand, expressed disappointment over the low sale price, stating, "Damn. This sucks, it's so low." The auction lasted about a week, marking the end of McFarland's efforts to capitalize on the troubled festival brand. McFarland is now reportedly working on a tech platform aimed at capturing and powering the value behind online views.