The California Privacy Protection Agency (CPPA) has announced a crackdown on data brokers to ensure compliance with the state's consumer data deletion law. The agency emphasized its readiness to impose significant fines on non-compliant data brokers. In conjunction with this initiative, the Federal Communications Commission (FCC) has formed a partnership with the CPPA to enhance consumer privacy and data protection efforts. The CPPA is set to conduct a registry sweep of data brokers as part of its enforcement agenda, reinforcing its commitment to uphold consumer privacy standards.