The Federal Trade Commission (FTC) has reached a settlement with several companies regarding the sale of sensitive consumer data. This settlement comes amid increasing scrutiny of data brokers, who are facing challenges in selling personal information due to new regulations and public pressure. Lawmakers, including Representative Pramila Jayapal, are advocating for stronger protections against the sale of sensitive data, emphasizing the need for legislation such as the bipartisan Fourth Amendment is Not For Sale Act. Additionally, data brokers are confronting a wave of lawsuits under New Jersey's privacy law, while new rules have been adopted under Colorado's Privacy Act. California's privacy regulator has also been active, indicating a broader trend towards stricter data protection measures across the United States.