Google is facing increased scrutiny after a US judge ruled that the company was illegally maintaining a monopoly in internet search. This decision comes as Google encounters competition from new AI search players like Perplexity AI. The rise of large language models (LLMs) is transforming the search landscape, shifting focus from traditional keyword-centric strategies to more sophisticated, context-driven approaches. These advancements in AI search capabilities are challenging Google's long-standing dominance in web search, which has been based on its ability to accurately index the internet for over 20 years.
Talk of whether LLMs/OpenAI will kill Google has died down a bit, but the real Google killer, I suspect, will be AI systems that can actively solicit information from users. Google’s ability to index the web pushes many businesses to create websites, but LLMs will disrupt this.
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It's a battle between Google and LLMs For over 20 years, Google has been the leader in web search because it does an excellent job indexing the internet. It seems that no one else could compete because Google’s search results were so accurate. But now, we have LLMs that… https://t.co/ICC7UyYg4W