Google is facing increased scrutiny after a US judge ruled that the company was illegally maintaining a monopoly in internet search. This decision comes as Google encounters competition from new AI search players like Perplexity AI. The rise of large language models (LLMs) is transforming the search landscape, shifting focus from traditional keyword-centric strategies to more sophisticated, context-driven approaches. These advancements in AI search capabilities are challenging Google's long-standing dominance in web search, which has been based on its ability to accurately index the internet for over 20 years.