New York Attorney General Letitia James has filed a lawsuit against 13 major e-cigarette brands, alleging they have contributed to a 'youth vaping epidemic' by illegally selling flavored disposable vapes in the state since the ban in 2020. The lawsuit claims these companies have marketed highly addictive, candy- and fruit-flavored nicotine products to underage consumers, misleading them about the safety and legality of their products. In 2024, about 1.6 million kids, or just under 6% of school students, used vapes or e-cigarettes, with 87.6% of them using flavored products. The companies named in the lawsuit include Puff Bar, PVG2, EVO Brands, Demand Vape, Magellan Technology, Midwest Goods, Pod Juice, Safa Goods, Mi-One Brands, Mylé Vape, MVH I, Price Point Distributors, and Happy Distro. The lawsuit seeks hundreds of millions of dollars in fines and penalties, aims to recover profits from illegal sales, and proposes the creation of a fund to combat youth vaping in New York. The typical disposable vape has a capacity of 10 mL of e-liquid at 5% nicotine strength, making it the equivalent of more than 10 packs of cigarettes. The lawsuit also specifically names the CEO, vice president, and a major shareholder of Price Point NY—Weis Khwaja, Hamza Jalili, and Mohammad Jalili—alleging that they were involved in illegally shipping products to customers in New York State. The companies are accused of using deceptive marketing strategies, including vapes with LED touchscreens and Bluetooth connectivity, to appeal to younger, more tech-savvy consumers.