Target has been hit with a class action lawsuit from shareholders who allege that the retailer misled them regarding the financial risks associated with its diversity, equity, and inclusion (DEI) initiatives. The lawsuit claims that misleading statements from Target's leadership contributed to boycotts that negatively impacted the company's stock price. The allegations specifically point to the financial consequences of these boycotts in 2023, which shareholders argue were not adequately communicated by the company. This legal action comes amid a broader national trend where various companies are reevaluating their DEI programs in response to the Trump administration's anti-DEI efforts.