Binance is rolling out a series of token launches this week, led by the introduction of Plume (PLUME), an EVM-compatible blockchain focused on real-world-asset applications. The exchange opened a HODLer Airdrop for the project, allocating 150 million PLUME to users who subscribed to Simple Earn products between 24–27 July and to eligible BNB holders via its Airdrop Portal. Spot trading in PLUME against USDT, USDC, BNB, FDUSD and TRY is scheduled to begin on 18 August at 23:00 UTC+8 (15:00 UTC). Earlier in the day, Binance Alpha launched trading for Reservoir (DAM), with spot markets opening at 11:00 UTC and futures at 12:30 UTC. Users holding at least 200 Binance Alpha Points can claim an airdrop of 320 DAM once markets go live. The platform also said it will list DecentralGPT (DGC) on 20 August through Binance Alpha, with further airdrop details to follow. The cluster of listings underscores Binance’s continued push to attract retail participation through airdrops and early-access trading incentives.