The cryptocurrency community is reigniting a decade-long debate over whether the Ethereum Foundation should invest in marketing to enhance the platform's messaging and outreach. Some proponents argue that hiring marketing professionals would not compromise Ethereum's decentralized nature but would help protocol developers better communicate intent and engage target audiences. They suggest that marketing could assist in reviewing materials and distributing information more effectively. The phrase "WEN MARKETING" encapsulates the sentiment among those calling for increased promotional efforts. Ideas such as promoting an "Ethereum CTO" as a marketing meme have been proposed to foster agency beyond relying solely on the Foundation. Conversely, others contend that Ethereum does not have a marketing problem, emphasizing that the platform has become a leading blockchain ecosystem without traditional marketing efforts over the past ten years. They argue that marketing is for selling products, whereas Ethereum is a protocol and a philosophy, not a product. The focus, they believe, should remain on technological development rather than marketing initiatives. Amidst this discussion, it is noted that high-profile entities are already building on Ethereum, highlighting the platform's continued relevance and adoption. Comparisons are drawn with competitors like Solana, with some suggesting that while Ethereum leads in metrics such as total value locked (TVL) and stablecoins issued, Solana is advancing in areas like trading volume and revenue (REV). There are also concerns about Move-based chains potentially posing a threat to Ethereum's market share among institutional users. The debate reflects broader questions about the role of marketing in the growth and adoption of decentralized platforms like Ethereum, and whether marketing efforts align with the ethos of such technologies.