On August 10, 2025, MicroStrategy marked the fifth anniversary of its Bitcoin accumulation strategy initiated by CEO Michael Saylor. The company began purchasing Bitcoin five years ago at an initial price of approximately $11,500 per BTC, acquiring 21,454 BTC for $250 million. Since then, MicroStrategy has steadily increased its holdings to a total of 628,791 Bitcoins, currently valued at over $74 billion. This investment has yielded an unrealized profit of around $28.4 billion, representing a 62% gain over the period. Michael Saylor has described Bitcoin as a low-risk, high-return asset and digital capital that will outperform the S&P 500 over the indefinite future. The strategy has influenced more than 160 companies to adopt Bitcoin reserves, up from just six companies six months prior.