Pump.fun, a platform known for its trading activities, is reportedly planning to launch its own token, $PUMP, next week. The token launch will include a Dutch auction public sale, with 50% of the token supply circulating at launch, a method that has drawn criticism from some users due to its past failures in the cryptocurrency space. Users who have engaged with the platform over the past three months may be eligible to claim thousands of dollars worth of $PUMP tokens. The platform has previously generated $500 million in revenue, and Alon, a key figure in the decision-making, sees the new token as an opportunity to extract more funds from the market. Some speculate that the token could be in direct competition with Pump.fun's main offerings, which have been described as a significant revenue generator.